Privacy Policy

PRIVACY POLICY. EFFECTIVE DATE: SEPT. 13, 2024

Your privacy is very important to us. You have arrived at a website, mobile app, or other service provided

by Shelly's House.

Shelly's House has created this privacy statement in order to demonstrate our commitment to your

privacy, and this "Privacy Policy" governs your use of the Shelly's House brand of websites (including

both mobile and online versions), including the Company's primary website (www.shellyshouse.com) and

the websites or pages along with any interactive features, mobile applications and/or other services that

we make available through a site, social media page, or communication that posts a link to this Privacy

Policy (each, a "Service"). This Privacy Policy also applies to personal data Shelly's House may collect

from you at or in connection with our Sales, via emails or phone calls, or in any other instance when you

contact Shelly's House.

This Privacy Policy describes what personal data we collect about you, why we collect it, how we use it,

and under what circumstances we may share it with third parties. This Privacy Policy also describes the

choices you can make about how we use your information. We want you to fully understand our privacy

practices. We reserve the right to modify this Policy at any time, and we will notify you of any material

changes to the Policy by posting the modified Policy at http://www.shellyshouse.com and changing the

Effective Date at the top. We encourage you to check this page periodically for any changes. This Policy

is incorporated into, and subject to, the terms of Shelly's House's Terms and Conditions. By using our

Services or Sales, you acknowledge that you have read, understand, and agree to be bound by this

Policy or any modified Policy as posted. If you do not agree to these terms, please do not use or visit the

Services.

A. COLLECTION OF INFORMATION

Information You Provide to Us

We only collect personally identifiable information when you voluntarily provide it to us. This information

may include your full name, email address, street address, telephone number, and other contact details.

Typically, we collect this personal data through our registration and order forms when you sign up for or

attend Sales or other events via our Services. You may provide this information at various times and in

different contexts, such as when you:

Make a purchase through our Service or at a Sale

Submit consignor or shopper registration forms or save your information with us on our Service or at a

Sale

Sign up or request to be added to our mailing, SMS, or email marketing lists

Participate in a survey or Promotion

Contact us with inquiries about Sales, merchandise, or services

Engage with us on social media platforms

Interact with us while using an active social media account

Information We Collect When You Use a Service

In addition to the information you voluntarily provide, we automatically collect and store certain

information when you visit or interact with our Service ("Usage Information"). This data is stored on and

accessed from your personal computer, laptop, tablet, mobile phone, or other device (a "Device") and

includes:

Your IP address, UDID, or other unique identifier ("Device Identifier"), which helps us recognize your

Device

Areas of our Service that you visit and your activities there, including your preferences

Your Device location and characteristics

Other Device data such as the time of day you visit our Service

Your social media user ID

Your URL history

We use various methods and technologies to collect or store Usage Information ("Tracking

Technologies"). These technologies may set, change, or modify settings on your Device. Examples of

Tracking Technologies include:

Cookies: We and our partners use cookies to enhance your online experience by improving navigation

and functionality of our Services. Cookies are alphanumeric identifiers generated by web servers and

stored on your Device for future access. Our Service may use HTTP cookies, HTML5 cookies, Flash

cookies, and other types of cookies. You can usually disable or remove cookies through your browser

settings. Each browser has its own method for managing cookies, and you may need to adjust settings

for each browser you use. The "help" section of most browsers provides instructions on managing

cookies. Note that disabling or removing cookies may impact the functionality of some parts of our

Service. For information on disabling Flash cookies, visit www.adobe.com. For information on Meta

Pixels (Facebook/Instagram), refer to Meta's terms and conditions.

Web Beacons:

A Web Beacon is a small, often invisible tag placed on our Service's pages and messages. We use Web

Beacons for various purposes, such as counting visitors to our Service, monitoring user navigation,

tracking email open rates, and measuring the views of specific links.

Embedded Scripts:

An embedded script is a piece of programming code designed to collect data on your interactions with

our Service, such as the links you click. This code is temporarily downloaded to your Device from our

web server or a third-party provider, remains active only during your session, and is removed or

deactivated afterward.

ETag (Entity Tag):

ETag, or entity tag, is a feature used in browser caching. It assigns a unique identifier to a specific

version of a resource at a URL. When the resource changes, a new ETag is assigned. This helps track

versions of resources and can be used as a Device Identifier, potentially creating unique tracking values

even if cookies are blocked.

Browser Fingerprinting:

This involves collecting and analyzing information from your Device, such as your operating system,

browser plugins, system fonts, and other similar data, to identify your Device.

Recognition Technologies:

These technologies apply statistical methods to data sets to recognize or make assumptions about users

and devices, such as identifying a user across multiple devices.

We use these Tracking Technologies (and any future ones) to:

Enable access to and functionality of the Service

Prevent fraudulent activities and enhance security

Evaluate Service performance, improve content, and refine our offerings

Identify you when you visit or log in to the Service

Track your preferences and online activities across sites

Deliver personalized content and ads based on your interactions with our Service and third-party sites

Information Provided Through Third-Party Sites

Our Service may include features that interact with third-party websites or applications (e.g., social media

sites like Facebook or Instagram, or event registration platforms like Eventbrite or SignUp Genius).

These interactions may involve third parties sharing information with us, including personal data such as

your name, social media ID, email address, mailing address, geographic location, search history, URL

history, browser information, and more.

These third parties may collect information about your interactions with us and retain it as part of their

own practices, which are not governed by our Privacy Policy. We do not control or have access to your

communications through these third parties, so we recommend reviewing their privacy policies for more

details on their practices.

B. USE OF INFORMATION

How We Use the Information We Collect

We use the personal and demographic information you provide for various purposes, including:

Processing Transactions: Handling consignor registrations, Sales Event tickets, purchases, and similar

transactions.

Marketing: Sending you marketing materials about Shelly's House, including direct mail and email

communications about our services, Sales, and Promotions.

Service Features: Enabling participation in features such as surveys and Promotions.

Tracking Referrals: Monitoring third-party providers that refer you to our Services.

Improving Services: Enhancing the effectiveness of our Service, marketing efforts, and Sales Events.

Account Management: Processing account registrations, including consignor registrations.

Customer Service: Responding to your inquiries regarding our Sales or services.

Service Improvement: Addressing issues and improving our Service and Sales.

Mobile Marketing: Sending mobile marketing messages and other communications.

Security: Protecting the security and integrity of the Service.

Data Aggregation: Creating and using aggregated data and statistics that do not identify you.

Legal Compliance: Meeting legal and regulatory requirements.

Internal Use: Using data for internal business purposes.

Disclosure: Using the information as disclosed at the time of collection or as otherwise described in this

Privacy Policy.

By using our Services, you consent to the storage and processing of your personal information in

locations other than where you reside or initially provided the information. This Privacy Policy does not

restrict the use of aggregated, pseudonymized, or anonymized data.

To Protect the Rights of Shelly's House and Others

As permitted by law, we may disclose your information if we believe it is necessary to:

Protect or defend the rights, safety, or property of Shelly's House, its Franchisees, or others, including

enforcing this Privacy Policy and our Terms and Conditions.

Comply with legal and regulatory obligations, such as law enforcement requests, subpoenas, or court

orders.

We have discretion in deciding whether to make such disclosures and may choose to contest or not

contest requests without notifying you.

Service Providers, Software, Tools, and Applications

We may engage third-party service providers and/or use third-party software, tools, and applications to

perform services on our behalf or for the Service. These services may include:

Assisting with Service operations

Managing databases of consignor or customer information

Hosting the Service

Designing or operating Service features

Tracking Service activities and analytics

Communicating with you or sending special offers

Performing other administrative services

These third parties may have access to user information, including Device Identifiers and personal data,

to fulfill their roles. They may also use their own Tracking Technologies to collect information. We enter

into contracts with these vendors to limit their use of your personal data to the services they provide for

us.

Sharing Information With Third Parties Linked to the Service

We do not automatically share your information with third parties. However, you might be given the option

to receive information or marketing offers directly from third parties, or to allow us to send your

information to them or grant them access to it. If you opt to do so, your information may be disclosed to

these third parties and will be subject to their privacy policies and practices.

Additionally, third parties may collect or have access to your information when you interact with their

content on our Service or through links from our Service. This can include interactions with third-party

tools such as social media platforms (e.g., Facebook, X, Instagram, Pinterest) or event registration sites

(e.g., WebConnex, Eventbrite, SignUp Genius, JotForm). By using these tools or links, you consent to

the practices of these third parties. For instance, clicking a link may direct you to a different site or

service, which may collect data independently and may have its own privacy policies, which could differ

from ours. We are not responsible for the privacy practices of these third parties, so we recommend

reviewing their privacy policies before engaging with them.

Moreover, advertisements that appear on our Service may be delivered by third-party advertisers who

automatically receive your IP address. These advertisers may also use cookies or other technologies to

measure ad effectiveness and personalize advertising content. This allows them to recognize your

computer each time they send an ad, track where their ads are seen, and determine which ads are

clicked. We advise you to review the privacy policies of these third-party sites and address any concerns

about external links with the administrators of those sites. prior to providing any personally identifiable

information.

Online Marketing

Where permitted by law, we may use your personal data related to your activities on our Service to

retarget advertisements and for other direct marketing purposes by Shelly's House. This includes

tracking your activities both on our Service and on third-party websites that are part of an ad network.

This process helps us measure the effectiveness of our marketing campaigns.

Mobile/Text Communications

If you have provided your mobile number and consented to receive mobile or text communications from

us, we may contact you via text or mobile messaging. Your mobile information will remain confidential

and will not be sold or shared with third parties.

We Do Not Sell Your Information

We do not sell, release, or authorize the use of your personally identifiable information to unrelated third

parties.

Information You Disclose Publicly

User Content and Public Information:

Our Service may include chat rooms, forums, message boards, and news groups where you can submit

ideas, photos, videos, audio recordings, questions, comments, suggestions, or other content, including

personal data ("User Content"). Please remember that any information you share in these areas

becomes public. You agree that we or others may store, display, publish, distribute, or otherwise use your

User Content online or offline in any media or format, and we may or may not attribute the content to you.

Others may access and share your User Content with third parties. Shelly's House does not control

access to information you choose to make public and cannot guarantee the privacy or security of this

information. We are not responsible for how others use information you publicly share on our Service.

Name and Likeness:

According to our Terms and Conditions, we may publish your name, voice, likeness, and other personal

data included in your User Content. We may use this content for advertising, marketing, publicity, and

promotional purposes. By engaging with Shelly's House through our social media pages or using our

hashtags or identifiers, you consent to us using your personal data and other content for marketing and

promotional activities without further notice or compensation. By attending a Consignment Sales Event

hosted by Shelly's House, you agree that photographs or videos taken of you at the Event may be

published by Shelly's House online or in print.

E. Security

We implement robust security measures to protect your personal data. These include controlled access

to our data processing systems through individual log-ins, complex password requirements, encryption

and firewall technologies, data back-ups, secure storage, record authentication, and routine auditing.

Despite these precautions, no method of data transmission over the Internet or electronic storage can be

guaranteed to be 100% secure. Therefore, while we strive to protect your information, we cannot

guarantee its absolute security. You provide your information at your own risk.

Phishing Scams:

If you receive an email requesting personal data that appears to be from us, do not respond, as it might

be a phishing attempt designed to steal your information. Avoid including sensitive information such as

credit or debit card numbers in emails, as email is not a secure method for transmitting such information.

We will only request sensitive information through secure transactions on our Service.

Password Security:

It is your responsibility to protect any password you create for accessing "My Account" and to sign out

after your visit.

G. Special Privacy Considerations

Children’s Privacy:

Our Service and products are intended for adults, such as parents and grandparents. We do not

knowingly collect or use personal information from children under the age of 14. If we become aware of

any personal information collected from a child under 14, we will delete it from our database. Children

under 14 are not permitted to use the Service or submit information. If a parent or guardian learns that

their child under 14 has provided us with personal information, they can request to view or delete such

information from our records. For individuals between 14 and 17 years old, their parent or legal guardian

can request to deactivate any personal information in our database or opt out of communications from us

by contacting us at shellyshousefamily.com. We do not knowingly sell or share personal data of minors

under 16 years of age.